All products are handmade in house or by approved, small or family businesses;

Preference is always given to UK based suppliers, even if it costs more;

Local businesses are supported wherever possible;

We offer above average pay for our all-female employees along with amenable working conditions, flexibility, and a valued voice in the general direction and operation of the brand;

We are the antithesis of the fast fashion industry! For example: it takes many hours to make one piece; items are made in small quantities ensuring no waste; pieces are designed and made for durability, repair and recycling (in other words, we create heirloom pieces to be passed down from parent to child and those pieces can be brought back from re-trimming, repair or re-design);

We teach clients how to properly look after, clean and store their pieces;

We partner with 'Saheli Women' – a female social enterprise whose mission is to financially empower women in rural Rajasthan through skills development and by providing sustainable livelihood opportunities in slow fashion. We take hand-woven and dyed fabrics created by these women and use them in our in-house made designs.